Executive Summary

This business plan outlines a gold trading venture targeting the Los Angeles, California market. The business will focus on two primary revenue streams:

  1. Selling 14K/18K gold chains (particularly Cartier, rope, and Cuban designs) sourced from Dubai wholesalers through Amazon Handmade/Etsy and local retailers in California.
  2. Buying gold from customers in Los Angeles at competitive rates (90-95% of spot price) and reselling for profit.

The business will be operated by Arman Ashoori based in Los Angeles, with Siamak providing online coordination and support from Iran. With an initial investment of $10,000, the business aims to establish a profitable operation by leveraging the partners' experience in gold trading, Dubai sourcing connections, and the growing demand for gold in the Los Angeles market.

Key Highlights

  • Initial Investment: $10,000
  • Breakeven: Month 5-6
  • First Year ROI: 375.6%
  • Dual Revenue Streams
  • Leverages Dubai Sourcing
  • Target Market: Iranian, Latin, and Asian communities in Los Angeles

Market Opportunity

Gold market expected to continue growth with increasing demand for 14K/18K chains in Los Angeles.

Profit Potential

Dual revenue streams from selling new gold chains and buying used gold create multiple profit centers.

Global Sourcing

Direct sourcing from Dubai wholesalers provides competitive pricing advantage.

Market Analysis

Gold Market Overview in Los Angeles

Los Angeles represents a significant market for gold trading, with several factors making it an attractive location:

Current Demand for 14K/18K Gold Chains

Market Trends

Competitor Analysis

Several established gold buyers operate in Los Angeles, including Cash for Gold Los Angeles, Palacio De Oro, Cash Gold Exchange, and Hollywood Gold & Silver Exchange.

Current payout rates from competitors for buying gold from customers:

Gold Type Price Range (per gram)
14K Gold $46.99 - $73.08
18K Gold $60.42 - $93.96

Most pawn shops offer between 30% and 60% of gold's market value, while cash-for-gold businesses typically offer 80-90%, creating an opportunity to gain market share through better rates and service.

Business Model

Selling Gold Chains

Amazon Handmade/Etsy Strategy

Selling fine jewelry on Amazon Handmade and Etsy requires adherence to specific policies:

  • Amazon Handmade charges a 15% transaction fee with no listing fees
  • Etsy charges a 6.5% transaction fee plus $0.20 per listing
  • Both platforms require compliance with jewelry quality standards
  • For gold items on Amazon, the tolerance is +/- 0.003 of the stamped fineness
  • Professional product photography and detailed descriptions are essential

Local Retail Strategy

  • Establish relationships with boutique jewelry stores
  • Offer wholesale pricing to local retailers
  • Participate in local fashion events and markets

Buying Gold from Customers

Feasibility Analysis

The business model of buying gold at wholesale prices and selling at retail prices has proven successful for many businesses:

  • Economic uncertainty typically increases people's willingness to sell gold items for cash
  • Los Angeles has a large population with significant gold ownership across diverse cultural communities
  • Many competitors offer similar pricing structures, creating an opportunity to gain market share through better rates and service
  • Success probability is enhanced by the partners' existing experience in gold trading

Competitive Advantage

  • Transparent pricing structure based on current gold prices
  • Offering 1-2% above competitor rates to attract customers
  • Professional and educational approach to transactions

Gold Value Calculator

Estimate the value of your gold items:

Implementation Timeline

Month 1: Business Setup and Licensing (May 2025)

Register business entity (LLC recommended), apply for secondhand dealer license, set up business bank account, and establish relationship with Dubai wholesalers.

Month 2: Infrastructure Development (June 2025)

Secure small office/retail space, purchase necessary equipment, develop website and social media presence, and receive initial inventory from Dubai.

Month 3: Local Market Entry (July 2025)

Begin local marketing campaign, start buying gold from customers, establish relationships with local retailers, and evaluate first month performance.

Month 4: Amazon Handmade/Etsy Preparation (August 2025)

Begin Amazon Handmade and Etsy seller account setup process, prepare product listings, and prepare initial inventory for online sales.

Month 5: Expansion (September 2025)

Launch online sales channels, increase local marketing efforts, place larger inventory order from Dubai, and evaluate overall business performance.

Month 6: Stabilization and Growth (October 2025)

Implement customer loyalty program, expand product range, consider hiring part-time assistant, and develop Phase 2 growth plan.

Financial Projections

Initial Investment Breakdown ($10,000)

LLC Registration $70
Franchise Tax $800
Secondhand Dealer License $300
Other Permits $405
Initial Inventory (50g at $84/g) $4,200
Shipping/Insurance $170
Branding/Website $500
Amazon/Etsy Setup $600
Advertising $1,200
Cash Reserve $1,755

Monthly Operating Expenses

Office/Retail Space Rent $0 (home-based initially)
Utilities $100
Marketing & Advertising $500
Amazon/Etsy Fees $240-440
Other Expenses $60
Total Monthly Expenses $900-1,100

Return on Investment Analysis

Initial Investment $10,000
Breakeven Point Month 5-6
First Year Total Profit $37,560
First Year ROI 375.6%
Monthly ROI by Month 12 63.6%

Five-Year Projection Summary

Year Annual Revenue Annual Profit ROI
1 $168,000 $37,560 375.6%
2 $336,000 $75,600 756.0%
3 $420,000 $94,500 945.0%
4 $504,000 $113,400 1134.0%
5 $588,000 $132,300 1323.0%

Challenges & Recommendations

Challenges and Risks

  • Trust-building: Customers may be hesitant to sell valuable gold items to a new business.
    Solution: Develop a professional website, accumulate Google reviews, and establish partnerships with established jewelers.
  • Liquidity/security: Managing cash transactions presents security risks.
    Solution: Implement 70% bank payments, start with small-scale operations, and gradually scale up.
  • Competition: Established gold buyers have brand recognition.
    Solution: Offer competitive rates, provide mobile services, and emphasize cultural connections.
  • Gold price fluctuations: Market volatility can affect profit margins.
    Solution: Daily monitoring via Kitco, hedging strategies, and adjusting buying rates accordingly.

Recommendations

  • Mobile Gold Buying Services
    Offer convenient home visits for gold evaluation and purchase
    Target elderly customers and busy professionals
    Provide secure, professional service with proper documentation
  • Partnerships with Local Jewelers
    Establish referral relationships with jewelry stores
    Offer commission for successful referrals
    Create a network of trusted partners
  • Culturally Inspired Designs
    Develop exclusive designs appealing to Iranian, Latin, and Asian communities
    Create limited edition pieces for cultural holidays and celebrations
    Emphasize cultural significance in marketing materials
  • Diversification Options
    Consider adding silver or gold-plated items for higher margins
    Explore repair services as an additional revenue stream
    Develop custom design services for special occasions

Conclusion

This gold trading business presents a viable opportunity with strong profit potential. By leveraging the partners' experience in gold trading, Dubai sourcing connections, and targeting the diverse Los Angeles market, the business can achieve significant returns on the initial $10,000 investment.

The dual revenue model of selling gold chains and buying gold from customers creates multiple profit centers and business stability. With careful implementation of the outlined strategies, adherence to legal requirements, and focus on building trust within target communities, this business has excellent prospects for success and growth.

The projected first-year ROI of 375.6% demonstrates the strong potential of this business model, with breakeven expected by month 5-6. By following this comprehensive plan and adapting to market conditions, the partners can build a profitable and sustainable gold trading business in Los Angeles.